Phnom Penh, Cambodia - HEINEKEN Cambodia proudly announces the launch of ABC Smooth Stout, an innovative addition to its celebrated portfolio. This launch builds upon ABC's established position as Cambodia's preferred premium stout brand for the past 30 years, made possible by the loyal support of consumers in the Kingdom.

ABC, long recognized as the premium choice among Cambodian stout enthusiasts, continues its tradition of excellence with ABC Smooth. This new variant represents a perfect fusion of ABC's premium heritage with contemporary consumer preferences.

Andy Hewson, Managing Director of HEINEKEN Cambodia said, "For 30 years, ABC has been an iconic part of Cambodia, and we're incredibly proud of this. With ABC Smooth, we're not just introducing an innovation for our loyal ABC fans – we're creating a product that is a must-try for consumers who are new to the unique taste of stout. This is a significant milestone in ABC's journey of bringing premium stout experiences to Cambodia."

Willem van den Wijngaart, Marketing Director of HEINEKEN Cambodia, added: "ABC Smooth represents a breakthrough in stout innovation. Consumers are looking for a smoother, more sessionable stout experience, and ABC Smooth delivers exactly that. With its perfectly balanced taste and lower bitterness, while maintaining the rich, smooth character of a true stout, ABC Smooth is set to revolutionize the category and attract a new generation of stout lovers."

ABC Smooth delivers a truly smooth drinking experience while maintaining the unique bittersweet flavor of what a stout is known for. Brewed with premium quality ingredients of roasted malted barley, hops, yeast and water, it has an ABV of 5.3%, making ABC Smooth an easy-to-drink stout.

Stouts represent a premium segment of the beer category, distinguished by their rich character and complex flavor profiles. Unlike regular beers, stouts are crafted with roasted malts that create their distinctive dark color and depth of flavor. ABC Smooth revolutionizes this traditional category by offering a more accessible taste profile while maintaining the premium qualities that stout enthusiasts appreciate.

Packaged in a striking gold can, ABC Smooth’s iconic packaging reflects the premium positioning of ABC Smooth and appeals to consumers who appreciate standing out from the crowd. The distinctive golden packaging symbolizes the premium quality and smooth excellence of ABC Smooth.

Starting November 2024, ABC Smooth will be available nationwide across Cambodia in in supermarkets, convenience stores, drink shops, restaurants, pubs, hotels and entertainment outlets. Consumers across Cambodia are invited to experience the real smooth stout - ABC Smooth.

^{About HEINEKEN Cambodia}

^{HEINEKEN Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994. Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of high-quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown. With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs about 700 people and supports 66,000* indirect jobs across its value chain. Committed to the sustainable development of Cambodia, HEINEKEN Cambodia aims to ‘’Brew a Better Cambodia’’ with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world. HEINEKEN Cambodia is part of the HEINEKEN Company, the world’s most international brewer.}