Phnom Penh, July 8th – In line with HEINEKEN Cambodia’s commitment to promote responsible consumption and to offer a choice to consumers, Heineken® 0.0 the world’s leading zero alcohol beer will be coming soon to Cambodia.
Heineken® 0.0 will be the first zero alcohol beer to be in HEINEKEN Cambodia’s portfolio. The launch of this innovation coincides with the company’s 30th anniversary of operating in Cambodia, a milestone that highlights the company's enduring commitment to its “Brew a Better Cambodia” ambition.
Ahead of the official launch of Heineken® 0.0 in Cambodia, members of the media were invited to a special visit of HEINEKEN Cambodia’s brewery for a sneak preview, which included a briefing on the company’s strategy, a brewery tour, a brand presentation and an exclusive tasting session.
As the global leader in the 0.0 beer category, HEINEKEN is committed to brew responsibly and encourage all to drink responsibly, with the aim to empower consumers to select the right beverage for the right occasion, everywhere and at any time of day.
Anne De Graaf, Corporate Affairs Director of HEINEKEN Cambodia, said: “As a responsible and progressive brewer, we are both committed to innovate and brew quality beers, as well as to advocate responsible consumption. We are proud to introduce Heineken® 0.0 to Cambodia, offering a choice, supporting a culture of moderate consumption, or at times, no alcohol consumption at all.
“At HEINEKEN, we believe that drinking in moderation is the best way to experience the joy of true togetherness. ‘When You Drive, Never Drink’ is our long-standing flagship campaign which promotes an anti-drink driving message. Annually, we invest more than 10% of Heineken® media spend in promoting responsible consumption. In Cambodia, we also led an industry coalition to launch a Self-regulatory Code on Responsible Marketing and Communication,” added Anne.
Heineken® 0.0 is a refreshing non-alcoholic lager, brewed with a unique recipe for a distinct balanced taste, which now allows consumers to enjoy a Heineken® beer at any time of day. HEINEKEN challenged its Master Brewers to apply all their expertise to brew the best possible non-alcohol beer. The result is a 0.0 beer brewed for beer lovers, by beer lovers.
Heineken® 0.0 is double brewed with the natural ingredients of Water, Barley Malt, Hops Extract, and Heineken® A-Yeast, while alcohol is gently removed through vacuum distillation removed and blended with natural flavours, creating a perfectly balanced taste with refreshing fruity notes and soft malty body. The Kingdom of Cambodia will become the 115th market where Heineken 0.0 is available since its launch in 2017. HEINEKEN® is global leader in the non-alcoholic drinks category, with over 245 zero-alcohol options in its portfolio over 115 countries.
Product Availability: Consumers in Cambodia can look forward to enjoying Heineken® 0.0 from 22nd July onward. The product will be available at leading retail outlets including Makro, Aeon, and 7-eleven, ensuring easy access for those seeking a refreshing, non-alcoholic brew.
About HEINEKEN Cambodia
HEINEKEN Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994. Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of high-quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown. With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs about 700 people and supports 120,000* indirect jobs across its value chain. Committed to the sustainable development of Cambodia, HEINEKEN Cambodia aims to ‘’Brew a Better Cambodia’’ with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer world. HEINEKEN Cambodia is part of the HEINEKEN Company, the world’s most international brewer.
