Deadly Collision Claims 67 Lives in U.S. Air Disaster | At Least 30 Dead and Many Injured in Stampede at Maha Kumbh Mela in India | Chinese President Xi Jinping Affirms Cambodia's Role as a Key Partner in China’s Diplomatic Strategy | Xi Jinping Concludes State Visit to Cambodia, Strengthening Bilateral Ties | Chinese President Xi Jinping Concludes Successful State Visit to Cambodia | Chinese Ambassador: US-China Trade Tensions Harm Developing Nations; President Xi Urges Investment in Cambodia and Expanded Market Access | Japanese Maritime Self-Defense Force Ships Bungo and Etazima Dock at Ream Sea Base for Four-Day Visit | Prime Minister Hun Manet Expresses Displeasure Over Criticism of Chinese Investments During Kampot International Tourist Port Inauguration | Asian Development Bank Collaborates with Cambodia on New Development Projects Worth Over $1 Billion |
Deadly Collision Claims 67 Lives in U.S. Air Disaster | At Least 30 Dead and Many Injured in Stampede at Maha Kumbh Mela in India | Chinese President Xi Jinping Affirms Cambodia's Role as a Key Partner in China’s Diplomatic Strategy | Xi Jinping Concludes State Visit to Cambodia, Strengthening Bilateral Ties | Chinese President Xi Jinping Concludes Successful State Visit to Cambodia | Chinese Ambassador: US-China Trade Tensions Harm Developing Nations; President Xi Urges Investment in Cambodia and Expanded Market Access | Japanese Maritime Self-Defense Force Ships Bungo and Etazima Dock at Ream Sea Base for Four-Day Visit | Prime Minister Hun Manet Expresses Displeasure Over Criticism of Chinese Investments During Kampot International Tourist Port Inauguration | Asian Development Bank Collaborates with Cambodia on New Development Projects Worth Over $1 Billion |

Minister Sok Soken Leads Strategy Meeting to Fortify Cambodia's Tourism Sector

  • Posted May 10, 2024 10:39 by EAC News
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PHNOM PENH, April 10, 2024 – Minister Sok Soken led a pivotal meeting this week with the leadership of the Ministry of Tourism to strategize on integrating the "BUILD + 3Ds" initiatives into the Ministry’s long-term action plan. The session concentrated on structuring a three-year action plan (2025-2027), focusing on core objectives, indicators, and directives that enhance the development strategies encompassed in the "BUILD + 3Ds".

During the meeting, discussions extended to the ongoing reforms needed within the institutional structure and the enhancement of the Skills and Human Resources Department to better align with tourism development. Moreover, there was a significant emphasis on budget allocation to ensure consistent implementation of the strategic initiatives outlined in the "BUILD + 3Ds" framework.

These initiatives are crafted to address emerging challenges such as evolving tourist preferences, intensifying regional and global competition, the surge in digital trends, and the sustainable development of the tourism sector. The strategy aims to equip the Ministry of Tourism with the tools to maximize opportunities and reap substantial benefits from the tourism industry, ensuring long-term growth and stability.


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