Phnom Penh, April 11, 2024 – The approach of the Khmer New Year brings a bustling atmosphere to local markets as businesses report a surge in sales. Vendors like Ms. Men Semly at O’ Russey Market are enjoying a boom, with this year's figures outperforming the last. "The holiday preparations have really boosted my sales," shares Ms. Semly, reflecting the optimistic sentiments of many local entrepreneurs.

Decoration shops are also feeling the uplift, with Ms. Sok Sophea, situated along Kampuchea Krom Boulevard, noting an influx of customers eager to adorn their spaces for the festivities. The New Year not only signifies a time for celebration but also a season for robust commerce, drawing crowds and tourists nationwide.

Streets near major tourist attractions are now lined with vibrant stalls, offering everything from refreshments to unique handicrafts, amidst the anticipation of the four-day festival commencing April 13. The holiday period is also marked by an array of cultural displays, including traditional Khmer culinary delights, product fairs, and an ensemble of art performances and concerts, providing an immersive experience for both locals and visitors alike.