PHNOM PENH, 5th February 2024: Yeo’s Cambodia is welcoming in the Year of the Dragon with a creative roar as Asia’s leading drinks brand unveils a limited edition Cheng Bou Leong can to ensure customers can celebrate Chinese New Year in style.
Yeo’s Cambodia is inviting customers to join in with the Chinese New Year celebrations, while wishing them good luck for the Year of the Dragon, with special packaging. The red can symbolises joy, celebration, vitality, success and good fortune, while the colourful dragon pays tribute to the upcoming year.
Yeo’s Cheng Bou Leong is a healthy herbal tea that uses extracts from a special plant to help reduce body heat. It’s perfect paired with barbecues, spicy food, and hot soups. Standing as a symbol of health and festivity, Chinese New Year is the ideal time for Cheng Bou Leong to roll out celebrations.
“As Chinese New Year approaches, Yeo’s Cambodia is embodying the festive spirit, and inviting customers to usher in this special occasion with Cheng Bou Leong’s limited edition design. We wish everyone a prosperous Year of the Dragon, and believe Cheng Bou Leong is the perfect accompaniment to celebrate with,” said Ozgur Simsek, Yeo’s Managing Director of Emerging Markets.
To mark the launch of the new design, while aptly ringing in the New Year, Yeo’s Cambodia is hosting a series of fun activities. The highlight will see a Chinese flash dance mob entertain diners at restaurants throughout Phnom Penh. These include spicy noodle joints, Sichuan hot pot spots, soup and barbecue places, and food night markets.
There will also be the chance to scoop prizes by playing various games during each of the events. Follow Yeo’s Cambodia on social media for more information.
About Yeo’s Cambodia
YHS (CAMBODIA) FOOD & BEVERAGE PTE LTD (also known as Yeo’s) is part of Yeo Hiap Seng Ltd., which has a corporate history that stretches back more than 120 years. Yeo’s Cambodia launched in 2013 and has grown to become the Kingdom's leading Asian Drink brand. A title confirmed when it was named the Number 1 Choice for Asian Drinks in Cambodia based on Kantar Research in March 2021. Yeo’s is committed to providing today’s consumers with high-quality, healthy and innovative products.
