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ABC collaborates with Leading Fashion Designers to dream wedding's outfit come true

Phnom Penh: 15 January 2024 - ABC is always on hand to make dreams come true – and the legendary beer brand certainly delivered for one lucky couple in Cambodia who worked in close collaboration with talented fashion designers Natacha Van and Samrithsak Seng to have their wedding outfits exclusively designed just for them.

ABC has always been a brand that dares to do something different and bold. In its latest wedding campaign, the brand is inviting soon-to-wed couples to participate and win a chance to bring their dream wedding outfits to life in a memorable way.

On December 15, ABC made Heng Kalim and Chan Sary’s (Jimi Castle) wedding dreams come true when they got to be the first couple to enjoy this exclusive experience, as they had their wedding fantasy transformed into reality. They graced their fairytale wedding with the bride walking down the aisle in a uniquely exquisite gown, a statement-making black, layered with gleaming black Swarovski crystals and opulent gold accents.

The couple first met on Facebook in 2016 and quickly fell in love. Six years later, they got engaged, and have since been dreaming and planning their big day. “I had a dream to wear a black dress on my wedding day and now it has come true,” said the newly wedded wife.

Black is a meaningful color for the couple, making the dress designed by Natacha even more special and personal. “For every anniversary, we always buy stuff in black as a meaning of our love because the color shows the strength of our relationship from the beginning. Wearing this bold color on our wedding day brought back so many years of incredible memories; it also symbolizes the strength we’ll continue to have in our marriage for many more years to come. Thank you, ABC, for this opportunity, it means so much to us both,” added Chan Sary.

“Together with Samrithsak Seng, we’re really excited to be a part of this collaboration with ABC to gift this special opportunity to engaged couples. A wedding is one of the most special occasions in a person’s lifetime, and to be able to help make their dreams come true is truly magical. We can’t wait to work with many more brides and grooms to design a truly bespoke and made-to-measure gown and suit that will be remembered for the rest of their lives,” Natacha said.

Weddings are about to get more exceptional treatments as ABC and the designers extend this exclusive experience. To join and stand a chance to win your very own bespoke wedding outfits:

Purchase our wedding combo set (20 cartons of ABC Extra Stout or 10 cartons of ABC Reserve + 40 cartons of Tiger or Tiger Crystal or Heineken)

Drop a reference picture of your dream bridal dress & groom suit in the comment section of this post (https://www.facebook.com/share/p/JQ1Y1maAzjxbJTVi/?mibextid=7TVuMX ) before 28 January 2024.

Your wedding needs to be between February - May 2024.

The 3 selected couples will be announced on 02 February 2024 on ABC Beer Cambodia's official Facebook page.

For more information about this exclusive experience, please visit: https://www.facebook.com/share/p/JQ1Y1maAzjxbJTVi/?mibextid=7TVuMX

About the Designers

Natacha Van is a Cambodian-Chinese fashion designer, born in Hong Kong and raised in London where she attended the prestigious London College of Fashion. She is now based in Phnom Penh. Natacha prides herself on her couture quality craftsmanship, featuring 100% handcrafted materials. Natacha’s luxurious designs have been featured on catwalks across the globe, from Milan and New York to Paris.

Samrithsak Seng is a bespoke tailor who made a name for himself on the international circuit studying at the elite Savile Row Academy in London, and honing his talents under lauded tailor Maurice Sedwell. He is currently the creative driving force behind Asia Mode 1996, a Phnom Penh-based studio, where he will be hand-designing the lucky grooms’ finely cut suits.

About HEINEKEN Cambodia

HEINEKEN Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994. Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of high-quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown. With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs 700 people and supports 120,000 indirect jobs across its value chain. Committed to the sustainable development of Cambodia, HEINEKEN Cambodia aims to “Brew a Better Cambodia’’ with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world. HEINEKEN Cambodia is part of the HEINEKEN Company, the world’s most international brewer.

About ABC Beer

ABC Beer has redefined Cambodia’s beer landscape, providing exceptional drinking experiences nationwide. ABC Extra Stout has claimed the title of Cambodia’s number one premium stout, while ABC Reserve is Cambodia’s first whiskey infused beer.



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