Cambodia Condemns Thai Military Attack on Preah Vihear Temple | Cambodia Confirms Troops Still Holding Mount Trop as Thailand Cannot Raise Flag on Sovereign Territory | Cambodia and Thailand Clashes Enter Third Day as Casualties Rise to 33 | UN Security Council Urges Restraint as Thailand-Cambodia Clashes Intensify | Cambodia Condemns Thai Aggression at UN, Calls for Ceasefire and International Intervention | Techo Hun Sen Advises Military Strategy Amidst Border Clashes with Thailand | 45 Staff Rescued After Being Trapped at Preah Vihear Temple Amidst Clashes | BREAKING: Cambodia Denies Firing Projectiles into Laos, Accuses Thailand of Disinformation | Cambodia's Tourism Ministry Seeks Aid for Troops, Refugees; Reaffirms Commitment to Peace | BREAKING: Laos Denies Border Clash with Cambodia; Cambodia Rejects Thai Accusations of Shelling Laos | BREAKING NEWS: Andrew MacGregor Marshall Claims Queen Mother Sirikit Has Died, Alleging Concealment by Thai Authorities | TOP NEWS: Trump Claims Diplomatic Role in Cambodia-Thailand Border Conflict, Calls for Ceasefire | TOP NEWS: Cambodian Prime Minister Confirms President Donald Trump Ceasefire Agreement with Thailand | Thai Military of Escalating Attacks, Despite Cambodia Ceasefire Efforts | BREAKING NEWS: Cambodia and Thailand Agree to Malaysian Mediation Amid Escalating Border Clashes | Ministry of Education Announces Postponement of 2025 Baccalaureate Examination | Cambodian Community in Korea Holds Mass Protest Against Thailand’s Invasion | Techo Hun Sen: “In Times of National Crisis, We Have No Right to Rest or Fall Ill” | UN Secretary-General and Cambodian Officials Call for Immediate Ceasefire Amid Border Clashes | Lieutenant General Duong Samnieng Dies Fighting Thai Invaders at Preah Vihear | BREAKING NEWS: Prime Minister Hun Manet to Lead Cambodian Delegation to Kuala Lumpur for Special Meeting on Ceasefire | Secretary Rubio Calls for Immediate De-escalation in Cambodia-Thailand Border Dispute | TOP NEWS: Cambodia and Thailand Agree to Ceasefire After Malaysia-Mediated Talks | Joint Press Release: Special Meeting Hosted by Malaysia to Address Cambodia-Thailand Border Dispute | ASEAN Issues Statement Supporting Ceasefire and Peaceful Resolution in Cambodia-Thailand Border Dispute | BREAKING: U.S. Secretary of State Marco Rubio Welcomes Cambodia-Thailand Ceasefire Declaration | TOP NEWS: President Trump Announces Ceasefire and Peace Agreements with Thailand and Cambodia | Cambodian Prime Minister Hun Manet Reports Successful Ceasefire Negotiation with Thailand, Thanks U.S. Support |
Cambodia Condemns Thai Military Attack on Preah Vihear Temple | Cambodia Confirms Troops Still Holding Mount Trop as Thailand Cannot Raise Flag on Sovereign Territory | Cambodia and Thailand Clashes Enter Third Day as Casualties Rise to 33 | UN Security Council Urges Restraint as Thailand-Cambodia Clashes Intensify | Cambodia Condemns Thai Aggression at UN, Calls for Ceasefire and International Intervention | Techo Hun Sen Advises Military Strategy Amidst Border Clashes with Thailand | 45 Staff Rescued After Being Trapped at Preah Vihear Temple Amidst Clashes | BREAKING: Cambodia Denies Firing Projectiles into Laos, Accuses Thailand of Disinformation | Cambodia's Tourism Ministry Seeks Aid for Troops, Refugees; Reaffirms Commitment to Peace | BREAKING: Laos Denies Border Clash with Cambodia; Cambodia Rejects Thai Accusations of Shelling Laos | BREAKING NEWS: Andrew MacGregor Marshall Claims Queen Mother Sirikit Has Died, Alleging Concealment by Thai Authorities | TOP NEWS: Trump Claims Diplomatic Role in Cambodia-Thailand Border Conflict, Calls for Ceasefire | TOP NEWS: Cambodian Prime Minister Confirms President Donald Trump Ceasefire Agreement with Thailand | Thai Military of Escalating Attacks, Despite Cambodia Ceasefire Efforts | BREAKING NEWS: Cambodia and Thailand Agree to Malaysian Mediation Amid Escalating Border Clashes | Ministry of Education Announces Postponement of 2025 Baccalaureate Examination | Cambodian Community in Korea Holds Mass Protest Against Thailand’s Invasion | Techo Hun Sen: “In Times of National Crisis, We Have No Right to Rest or Fall Ill” | UN Secretary-General and Cambodian Officials Call for Immediate Ceasefire Amid Border Clashes | Lieutenant General Duong Samnieng Dies Fighting Thai Invaders at Preah Vihear | BREAKING NEWS: Prime Minister Hun Manet to Lead Cambodian Delegation to Kuala Lumpur for Special Meeting on Ceasefire | Secretary Rubio Calls for Immediate De-escalation in Cambodia-Thailand Border Dispute | TOP NEWS: Cambodia and Thailand Agree to Ceasefire After Malaysia-Mediated Talks | Joint Press Release: Special Meeting Hosted by Malaysia to Address Cambodia-Thailand Border Dispute | ASEAN Issues Statement Supporting Ceasefire and Peaceful Resolution in Cambodia-Thailand Border Dispute | BREAKING: U.S. Secretary of State Marco Rubio Welcomes Cambodia-Thailand Ceasefire Declaration | TOP NEWS: President Trump Announces Ceasefire and Peace Agreements with Thailand and Cambodia | Cambodian Prime Minister Hun Manet Reports Successful Ceasefire Negotiation with Thailand, Thanks U.S. Support |

Musk Rebrands Twitter amid Platform’s Decline

SAN FRANCISCO: Since Elon Musk reluctantly bought Twitter nine months ago, having been threatened with a lawsuit when he tried to back out of his unsolicited offer to buy the company, the platform has lost an estimated $20 billion in value with advertisers leaving en masse and the brand’s image being devalued with every post its CEO makes.

Soon after acquiring Twitter last year, he fired about 5,500 employees and is currently being sued for violating a federal law regulating employee severance plans. His new vision is to pay his remaining staff to create a platform akin to China’s WeChat, where users can go for entertainment, buying goods and services and interacting with friends.

The new “X” logo is meant to visually integrate the platform with Musk’s other ventures like SpaceX and X.com, which was bought through a merger twenty years ago to become Paypal. In a tweet from July 23, he tweeted, “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” Within two days, the iconic blue bird had been replaced by a lifeless white “X” on a black background, signifying the shift.

While rebranding has been known to pay off in the past, success stories are generally accompanied by an improvement in the product’s function or quality. Changing “X” into a super-platform will require time, people and money-assets which the company appears to be lacking at the moment. Insider Intelligence analyst Jasmine Enberg posted, “Twitter’s rebrand is a reminder that Elon Musk, not Threads or any other app, is and has always been the most likely ‘Twitter killer,’” she wrote.



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