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Cambodia-Japan Private Sector Jointly Promoted Sustainable and Smart Tourism in Siem Reap

Siem Reap: The Siem Reap Tourism Club Association, represented by Mr. Philip Kaoi and the Japanese company Nippon Koei, represented by Mr. Nishino Ken, on the 21 April 2022 signed a memorandum of understanding on the promotion of sustainable and smart tourism in Siem Reap, focusing on digital platform and human resources in tourism.

KAWAGUCHI Masaki, Head of the Japanese Consulate in Siem Reap said the signing was important for the two countries' relations which is at a very good level and has a common view that the digital sector has the potential to further strengthen bilateral relations.

He added that the Royal Government of Japan is currently assisting Siem Reap in infrastructure and areas such as roads, water supply, sewerage, health, environmental conservation, human resource training and culture. In 2023, the 70th anniversary of the establishment of diplomatic relations and the 10th anniversary of the strategic partnership between Japan and Cambodia, therefore, the signing of this time will be another symbol of the friendship between Japan and Cambodia.

HE Ly Se, Director General of Angkor Institute expressed his appreciation and considered that the signing of the memorandum of understanding between the Cambodian and Japanese private sectors now will bring benefits for both parties in the smart tourism destination of Siem Reap and an important part of the private sector joins the tourism sector, which is an important driver in helping to revive the tourism sector after being affected by the Covid-19 crisis for more than two years, and also in line with the goals. The Royal Government of Cambodia's strategy for the successful development of tourism in Siem Reap for 2021-2035 to promote economic growth, increase employment and reduce poverty.

It should be noted that Siem Reap, after being included as a member of the ASEAN Smart Cities Network in 2018, the provincial and municipal administrations have increased public spending on investment in urban infrastructure as a goal to achieve the construction of the Siem Reap Smart Cities. In line with the Smart City Plan of the ASEAN Smart Cities Association through the request for technical cooperation assistance for the organization of smart cities in Siem Reap from the Japan International Cooperation Agency. As a result, the Japan International Cooperation Agency (JICA) has accepted the proposal and helped to develop Siem Reap into an ASEAN smart city through more than a year of research, and the team has been working and study on a draft roadmap to reduce the impact.



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